Toyota
Toyota to Showcase Two Exciting Concepts and New Ride Experiences at the New York Auto Show
Take a peak at Toyota’s future models and ride in several of its newest vehicles to experience how they handle and perform.
Visitors to the 2026 New York International Auto Show will see and get to experience Toyota vehicles on two demonstration tracks, plus check out two concept vehicles highlighting the brand’s performance and future of its electrification ambitions.
Toyota’s Ride Experience will offer guests a chance to ride in several of Toyota’s newest models on a demonstration course built outside the Javits Center. Show attendees will also have the opportunity inside the Show to experience Toyota’s latest hybrid and electric vehicles on the ¼-mile indoor Hybrid & EV Test Track.
Concepts That Showcase Toyota’s Performance Potential
The two Toyota concept vehicles explore the brand’s future performance and electrification.
The Camry GT-S Concept is a performance-inspired design study built on the 2025 Camry XSE AWD Hybrid. It explores how sportier styling, chassis tuning, and functional upgrades could enhance the everyday practicality of the Camry platform.
The bZ Time Attack Concept is a purpose-built electric performance machine designed for track and hill climb competition. Based on the 2026 bZ AWD platform, it features race-inspired aerodynamics, upgraded suspension, and enhanced electric performance.
Toyota Ride Experiences
The outdoor Toyota Ride Experience takes place on a demonstration course built along the Javits Center’s Inner Roadway from April 3–12.
Professional drivers guide visitors through short demonstration rides that highlight acceleration, handling, and ride comfort.
Models* for Outdoor Ride Demonstrations
- Toyota Camry Hybrid XSE
- Toyota Grand Highlander Hybrid Limited MAX
- Toyota 4Runner Hybrid Platinum
- Toyota GR 86 Premium
- Toyota RAV4 PHEV XSE
- Toyota RAV4 Hybrid SE
Inside the show, the Hybrid & EV Test Track will feature several of Toyota’s newest electrified models, giving visitors the chance to experience the quiet performance and smooth acceleration of battery-electric vehicles.
Models* for Indoor Ride Demonstrations on the Hybrid & EV Test Track
- Toyota bZ Limited
- Toyota bZ Woodland Standard
- Toyota C-HR XSE
(*Models subject to change and availability)
All-New Toyota Highlander Heads to New York
The future of Toyota’s three-row SUV is going electric, and you’ll be able to see it up close at the 2026 New York International Auto Show.
The all-new, all-electric 2027 Toyota Highlander makes its show debut with a bold new design, elevated comfort, and the brand’s first three-row battery-electric SUV in the U.S. lineup. Spacious, versatile, and built for modern families, the Highlander offers seating for up to seven, more than 45 cubic feet of rear cargo space with the third row folded, and the latest Toyota Audio Multimedia and Toyota Safety Sense systems.
Available in XLE and Limited grades with front- or all-wheel drive, the Highlander delivers up to 338 combined horsepower and an estimated 320 miles of driving range on AWD models equipped with the 95.8-kWh battery. It also features a North American Charging System (NACS) port for broad fast-charging access and vehicle-to-load capability, allowing it to power external devices or serve as a backup energy source.
The all-electric Highlander represents the next step in Toyota’s U.S. electrification strategy, and you’ll be able to experience it in the metal during media and industry days in New York.
We look forward to welcoming you to see it for yourself.
Included with Your Ticket
The Toyota Ride Experience is open to the public and included with admission to the 2026 New York International Auto Show from Friday, April 3 to Sunday, April 12.
Pictures from the 2025 New York Auto Show:
