Hyundai Concept Makes Surprise Global Premiere in New York
Hyundai Concept Makes Surprise Global Premiere in New York
The Hyundai Boulder Concept sport utility vehicle today made its surprise global debut at the 2026 New York International Auto Show.
This SUV design study previews the brand’s first fully-boxed body-on-frame architecture, a new platform confirmed to underpin a production midsize pickup scheduled for delivery by 2030. The Boulder Concept’s stout, ladder-frame-style construction has long been favored by U.S. consumers seeking trucks and SUVs capable of serious off-roading, towing, and hauling.
“The Boulder Concept demonstrates how Hyundai is seeking to give American customers more of what they want,” said José Muñoz, President and CEO, Hyundai Motor Company.
“Body-on-frame vehicles are the backbone of American work and adventure, and we intend to compete in the midsize pickup segment with everything we have. We are entering segments we have never competed in before, and we are doing it the right way: designed in America, built by Americans for American customers,” continued Muñoz.
Location
Jacob K. Javits Convention Center
11th Avenue between 34th and 40th Streets, Manhattan
Public Show Dates
Friday, April 3 to Sunday, April 12, 2026
Monday–Thursday: 10:00 a.m. to 8:00 p.m.
Friday and Saturday: 10:00 a.m. to 10:00 p.m.
Sunday: 10:00 a.m. to 7:00 p.m.
ABOUT THE NEW YORK AUTO SHOW
Since 1900, New York has been the staging location of North America’s oldest and largest-attended auto show. The New York International Auto Show continues to be the best place to experience and learn about new products the auto industry offers. Each year, the Show provides the largest display of cars and trucks in one location to millions of car buyers in a unique environment. No other venue offers this kind of comprehensive and engaging forum, where new technology and designs can be viewed, explored, and enjoyed.
For inquiries about the show, contact:
info@autoshowny.com
Tel: (718) 746-5300