Back to Exhibitions

Toyota Thrill Ride

Inner Roadway

Toyota Thrill Ride

Every year Toyota creates an exciting experience in the inner roadway to showcase their latest models. In recent years this included The Toyota Camry Thrill Ride which put consumers into an unexpectedly thrilling drive course.

The Thrill Ride provides a professional driver-led experience that includes a reverse on an ice sheet experience where riders are suddenly reversing in the Camry as the driver places the car into a 90-degree reverse j-turn on synthetic ice.

Don’t miss the 2024 Show to see what Toyota has in store for you!