What to See at the Kia Booth at the 2026 New York Auto Show

Kia’s display at the New York International Auto Show puts a spotlight on design, with a first look at the next-generation Seltos leading the way.

Here’s what to expect from Kia at the Jacob K. Javits Convention Center.

2027 Kia Seltos (Global Debut)

The headline reveal is the all-new 2027 Kia Seltos, making its debut during Kia’s press conference on April 1 at 9:25 a.m. ET.

This marks the second generation of the compact SUV, and it introduces a noticeably bolder design. Early previews show a more upright, squared-off shape with sharper lines and a stronger overall presence compared to the current model.

Signature lighting elements, including distinctive LED daytime running lights, and details like flush door handles give the new Seltos a more modern and refined look. It also visually aligns with newer Kia SUVs, such as the Kia Telluride, signaling a consistent design direction across the lineup.

Kia’s “Opposites United” Design in Action

The new Seltos continues Kia’s “Opposites United” design philosophy, which blends contrasting elements like ruggedness and refinement.

At the show, that translates into a compact SUV that aims to balance everyday usability with a more assertive, almost premium-inspired design. The proportions remain practical for city driving, but the updated styling gives it a more confident stance on the show floor.

What It Means for the Compact SUV Segment

With the new Seltos, Kia is aiming to raise expectations in the compact CUV category. While full specifications will be announced at the show, the redesign signals a focus on stronger visual identity, improved versatility, and features that appeal to both daily commuters and weekend drivers.

For attendees, this is an early look at where Kia is heading with one of its most accessible and popular SUV nameplates.