All-New VW Atlas to Make its World Debut in New York

With winter still gripping the Northeast, the all-new, second-generation Volkswagen Atlas is already proving it’s more than ready for New York. Ahead of its world debut during the New York International Auto Show, Volkswagen put camouflaged Atlas prototypes through their paces on a frozen lake in Canada, pushing the SUV through deep snow, slick ice, and extreme cold. The icy proving ground offered a fitting preview of what’s to come when the all-new Atlas makes its official reveal in Manhattan.

2026 SHOW DETAILS
Location
Jacob K. Javits Convention Center
11th Avenue between 34th and 40th Streets, Manhattan

Public Show Dates
Friday, April 3 to Sunday, April 12, 2026
Monday–Thursday: 10:00 a.m. to 8:00 p.m.
Friday and Saturday: 10:00 a.m. to 10:00 p.m.
Sunday: 10:00 a.m. to 7:00 p.m.

ABOUT THE NEW YORK AUTO SHOW
Since 1900, New York has been the staging location of North America’s oldest and largest-attended auto show. The New York International Auto Show continues to be the best place to experience and learn about new products the auto industry offers. Each year, the Show provides the largest display of cars and trucks in one location to millions of car buyers in a unique environment. No other venue offers this kind of comprehensive and engaging forum, where new technology and designs can be viewed, explored and enjoyed.

autoshowny.com

For inquiries about the show contact:
info@autoshowny.com
Tel: (718) 746-5300