Acura Returns to the New York Auto Show

The New York Auto Show is pleased to announce that Acura will be returning to the show after a brief absence. We are thrilled to have the Acura brand back on the show floor for car buyers to experience firsthand. Acura has confirmed its participation in the highly anticipated event, which will take place from March 29 to April 7 (Press: March 27 & 28) at the Jacob Javits Convention Center in Manhattan.

“We are excited to be back at the New York Auto Show with our all-new Acura ZDX all-electric SUV. With its stunning design, performance and technology, and our full lineup of precision-crafted sedans and SUVs that we are sure will energize the crowds at the show in March,” said Emile Korkor, Vice President Acura National Sales

Acura’s decision to be included in the 2024 New York Auto Show demonstrates the value of this event to the brand and the important role auto shows play in the car buying process.

“It’s great to have Acura back in the Show,” said Mark Schienberg, president of the New York Auto Show. The automotive industry is becoming increasingly competitive and with that comes a heightened importance for companies to showcase their products at the New York Auto Show.

The New York Auto Show is known for its incredible exhibits, interactive displays, and unique place at the center of the largest DMA for new car sales in the country which includes metro New York, Northern New Jersey, and Southern Connecticut. The decision for car companies to return after the pandemic is also influenced by data recovered from past events showing attendees’ plans to buy a new vehicle in the months after attending the Show. With such a highly competitive market, automakers need to maintain a strong presence and engage with potential customers directly.

“With so many new and innovative vehicles being unveiled at our show every year, car companies understand the importance of showcasing their latest advancements and making sure they are on every car buyer’s consideration list,” concluded Schienberg.