Genesis Unveils X Gran Equator Concept

Genesis Unveils X Gran Equator Concept: An Elegant Overlander for the Modern Explorer

The 2025 New York International Auto Show is proud to host the world debut of the Genesis X Gran Equator Concept, a bold and refined vision of adventure unveiled on the floor of the Jacob K. Javits Convention Center.

Marking Genesis’ first foray into the adventure vehicle segment, the X Gran Equator Concept blends the rugged capability of an overlander with the brand’s signature luxury and design sophistication. It’s built for the modern explorer—those who seek both the serenity of nature and the thrill of the unknown, without sacrificing comfort or style.

“The X Gran Equator Concept is an exercise in harmonizing contrasts—combining elegance with ruggedness, and the spirit of exploration with refined comfort,” said Luc Donckerwolke, Chief Creative Officer at Genesis. “It represents the orchestration of true off-road competence and uncompromising luxury, designed to enable the discovery of the world’s most breathtaking landscapes.”

With its striking silhouette, purpose-built stance, and elevated presence, the X Gran Equator signals a new design direction for the brand—one where high-end craftsmanship meets all-terrain adventure.

Be among the first to see the Genesis X Gran Equator Concept up close at the 2025 New York Auto Show, running April 18–27 at the Jacob K. Javits Convention Center in Manhattan.