NY Auto Show’s EV Test Track Receives Prestigious National Award

NY Auto Show’s EV Test Track Receives Prestigious National Award

We are proud to announce that our state-of-the-art indoor Electric Vehicle Test Track at the 2024 New York International Auto Show has received the prestigious 2024 American Society of Association Executives (ASAE) Power of Associations Silver Award. This honor recognizes the Test Track’s excellence and its significant impact on consumers.

Spanning 100,000 square feet, the EV Test Track is the largest indoor test track in the world and is designed to showcase the capabilities of electric vehicles. The track allowed attendees access to a variety of electric vehicles in a dynamic and educational setting. The track featured three distinct lanes: one focused on vehicle suspension and comfort, another for maneuvering through slaloms, and a high-energy lane for exhilarating 0 to 60 mph accelerations.

Featuring vehicles from eight leading manufacturers, the EV Test Track offered attendees the chance to experience a diverse range of models, from mass-market to luxury. Participating manufacturers included Cadillac, Chevrolet, Ford, Kia, Lexus, Lucid, Nissan, and Volkswagen. Among the models available for test drives were the Cadillac LYRIQ, Chevrolet Blazer EV, Chevrolet Silverado EV Work Truck, Ford Lightning F-150 EV, Ford Mustang Mach-E, Kia EV6 GT, Kia EV9 AWD GT-Line, Lexus RZ, Lucid Air, Nissan ARIYA, and VW ID.4.

Since the tracks relaunch in 2022, the number of OEM participants and ridership on the Test Track continues to grow. During the first weekend, ridership jumped 78% compared to 2022 and for the entire duration of the show, there was a 67% increase in ridership over the last two years.

37% of participants admitted to having minimal to no prior knowledge of EVs, and 36% had never experienced riding in an EV before. The track provides manufacturers a fantastic opportunity to promote their ever-expanding EV lineup. Remarkably, 2 in 5 riders reported that the Test Track experience made them more likely to consider purchasing a brand that was on the track.

The success of the EV Test Track at the 2024 New York International Auto Show underscores its vital role in driving consumer interest and knowledge in electric vehicles. By offering an immersive and interactive experience, the track displayed the innovation and excitement of the EV industry and significantly influenced potential buyers. Congratulations to the New York Auto Show team on receiving the prestigious ASAE Power of Associations Silver Award!