BIGGER EV TEST TRACK RETURNS FOR 2023
With over 80,000 attendee rides through multiple indoor and outdoor tracks last year, the spring Show will increase opportunities for OEMs to engage with consumers. Chevrolet, Nissan, Kia, VinFast, INDI, VW, and Volkswagen knocked it out of the park last year at the Show’s multi-brand Electric Vehicle Test Track. Thanks to the exceptional success of the brands taking part, the 2023 Show is growing its electric vehicle presence with more new vehicles, industry participants, sponsors and an even larger track.
“The NYIAS EV Test Track was instrumental in providing consumers an opportunity to experience EVs first-hand and a survey by J.D Power revealed that nearly 4 out of every 10 of our test track participants had no prior EV exposure and that’s why we are doubling our efforts this year,” said Mark Schienberg, president of the New York International Automobile Show.
“Auto Shows are a fundamental component of every car company wanting to influence buyer behavior. No other event can create this volume of direct vehicle contact and brand awareness,” said Schienberg.
J.D. Power interviewed more than one hundred EV test track participants and found that simply riding in an EV increased purchase consideration for 7 out of every 10 participants. For some, the lift was even greater. The data also showed the positive impact of EV exposure on purchase/lease consideration, with 7 out of 10 EV Test Track participants saying that they are now more likely to consider purchasing or leasing a battery electric vehicle based on their event experience.
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